← All work
Industrial Bank street clock in color — the bank’s landmark on the building

A bank for the community that built it.

Website, CMS & Digital Presence

Case study — Washington, DC

Industrial Bank

A digital home for a historic Washington, DC community bank — clear enough for customers, calm enough for a team that publishes without a developer on call.

A partnership, not a project

Client
Industrial Bank
Partnership
Multi-year · ongoing
Project type
Website design & development
CMS integration
Ongoing support
Technology
WordPress
PHP
MySQL
Javascript

Overview

One bank, one digital front door — a public website and CMS for products, locations, and the next big moment a customer is actually looking for.

Industrial Bank is a historic community bank in Washington, DC. The site has to feel trustworthy the first time someone looks up a branch, a mortgage rate, or a checking product — and stay current when hours, promotions, or neighborhood news change.

We designed and built a WordPress platform so the team can publish without waiting on a ticket: personal and business banking, a path to locations, a lead form that stays in the moment, and a brand system that carries from the homepage to a debit card.

Industrial Bank homepage — next-big-moment hero, rate tiles, lead form, and video story

The homepage has to earn trust in one scroll: who the bank is, what it offers, and how to walk into a branch on Georgia Avenue.

Industrial Bank

The Challenge

A community institution with a long reputation and a site that could not keep pace. Customers needed one place for products, hours, and locations. Staff needed to publish all of it without a developer in the loop.

Portrait of a young customer, isolated on white — the people the bank is built for
Lifestyle Visa debit card — friends at a bar, the brand off the site and in a wallet
Homepage campaign hero — What is your next big moment?
Everyday banking on a phone, in the city the bank actually serves

Presence is the product — branches, products, and community work that have to be findable the week they change.

Industrial Bank

The Solution

A WordPress site the staff can run: personal and business templates, rate tiles and product paths, location pages, and a lead capture that keeps the bank in the conversation after the visit.

Young people together — the community youth Industrial Bank invests in

The work does not stop at products. Industrial Bank backs community youth and puts financial education in reach — so the next generation can walk into a branch already fluent.

Industrial Bank street clock on the building — the landmark customers already know
Personal Banking interior page — product grid, partnership banner, and tips
Industrial Bank Personal Banking page — checking, savings, mortgages, loans, and locations

Interior pages do the working job — personal products, partnerships, and a path to a branch in a structure customers can scan.