Is 80 the new 20? A design and CMS strategy that is helping to rejuvenate an established institution

On August 20, 2014 Industrial Bank celebrated 80 years of community banking in Washington D.C. and Maryland. Myriad Media has had the pleasure of working with the bank on web development and maintenance services for the past 10 years. For the past decade we have helped to shape the digital brand through corporate and third party site and mobile app designs.

With the build up to the 80th anniversary the Board of Directors, Executive Management and Marketing team all saw the need for a new site design that would allow the bank to better brand their community banking status and long standing presence in the DC area. They also wanted a unique way to engage their customers. As a small community bank Industrial Bank needed a strategy to keep pace with the the technological advancements within the banking industry but more importantly the evolving banking behaviors of  their current and future consumers.

Myriad has served in a support capacity for most of our relationship with the bank. However, for this effort we wanted to demonstrate our ability to help develop a comprehensive digital marketing strategy. Along with a strategy that works for their company culture and goals we implemented the right capabilities to take the bank to the next level in their digital marketing efforts.

We worked to meet compliance standards and give the marketing team more options to reach their current and future customers. Our first recommendation was to incorporate a robust Content Management System (CMS). The CMS allows the marketing team the ability to highlight customer relationships and community involvement, develop a content marketing strategy to leverage internal subject matter expertise, and allow each branch manager to communicate directly to their customers in a way unique to each location.

Our role was not just to create a new design but to help develop the right capabilities for a new strategic direction for the bank’s brand they could build upon for years to come. We speak the technical language for design and marketing strategy so our clients get what they need. As our role expands we hope that in 2015 we can help guide the bank into a mobile marketing strategy that will include a responsive design as well as strategically manage the banks social media marketing efforts.

 

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