You cozy up in the local coffee shop chair with your triple no foam latte and pull out your phone with much anticipation to sit back, relax and peruse away. You flip through a number of search and retail sites; browsing quickly as you flick through the rapidly scrolling pages with ease. Everything displays in a seemingly perfectly sized, single column format with images and text that just fit.
Then you get a call from the office and need to access your company site to pull down some documents. And then it hits you ... viewing the site is like trying to read a newspaper in the dark with a flashlight ... as you have to pinch and scroll to access the content you need.
Aha, your site is not "responsive". So what do you do now?