Myriad Media has been a partner with Industrial Bank for the last 10 years. This post is about how we helped the bank think strategically about their digital marketing and branding efforts.We have had the privilege of rolling out a new site design with new CMS functionality just in time to celebrate their 80th year in business. This historic D.C. community bank is looking to make waves with new markets who are looking for the traditional community bank experience but also want the benefits and convenience of internet and mobile banking. Our design was not just functional but strategic as it makes good use of the banks size and capabilities.
You cozy up in the local coffee shop chair with your triple no foam latte and pull out your phone with much anticipation to sit back, relax and peruse away. You flip through a number of search and retail sites; browsing quickly as you flick through the rapidly scrolling pages with ease. Everything displays in a seemingly perfectly sized, single column format with images and text that just fit.